Senior Product Marketing Manager
Rystad Energy, Norway
Job Description
Rystad Energy is a fast-growing company with offices in more than 30 countries and employees representing more than 50 nationalities, engaging in global energy discussions based on our data-driven, fact-based approach and thought leadership.
We are looking for an enthusiastic, energetic and analytical Marketing Manager to join our product marketing team. This position will focus on both, our advisory services as well as our educational offerings. In this role, you will be tasked with developing and executing a comprehensive marketing plan to build brand awareness and generate new business and demand. You will be part of the Growth Marketing team and work very closely with the global marketing, advisory, Rystad Energy Institute teams and other corporate functions (including commercial teams).
This role is primarily non-client-facing.
Key Responsibilities
- Overall responsible for developing and executing marketing plans for the Advisory and Educational Services, as well as adjusting those plans by evaluating success scores and KPIs
- Understand our target markets and support activity with the right content messaging, channel usage and affiliated actions to nurture incoming leads further to qualified sales leads
- Understand the dynamic energy market and how different changes can be incorporated into your current marketing activities
- Sales Enablement: Create and support the development of sales collaterals, sales enablement kits, web content, landing pages, as well as internal enablement sessions
- Content Marketing: Create and drive content marketing campaigns featuring a multi-channel approach including for example webinars, newsletters, whitepapers and social media messaging
- Support the feedback gathering activities (voice of customer) by running surveys, interviewing sales and gathering feedback to fine-tune the go-to-market strategies
- Support competitor and market landscape screening
- Identify and support events (internal and external) associated with your focus areas (Advisory and Educational Services)
Skills and attributes for success
- A minimum of five years of relevant work experience (consulting-focused marketing, educational marketing, product marketing, product management, lead generation, sales enablement, positioning and messaging, audience marketing)
- The ideal candidate has previous experience with the energy sector and/or consulting industry, educational services and marketing services to energy companies
- Bachelor’s degree, ideally in marketing, advertising, business or communication
- Strategic thinker with analytical skills
- Excellent verbal and written communication skills (all materials in English) with the ability to craft compelling messages and content
- Knowledge of marketing automation software, graphic design software, basic programming and/or video editing capabilities is beneficial
- Creative Suite experience (moderate) preferred
- Proactive and creative team player comfortable with managing multiple stakeholders with strong opinions
- Proven track record with omnichannel marketing and go-to-market plans
- Strong multi-tasker with the ability to remain focused
- Self-motivated achiever comfortablewithcommunication with all seniority levels
- Willing to collaborate across time zones (EMEA, AMERICAS, APAC)
Location
This position will be located in Oslo and report to the Head of Growth Marketing.
What we offer
- A global and quickly expanding international business culture
- A diverse, dynamic, entrepreneurial, and highly skilled working environment
- Development opportunities locally and internationally
- Competitive compensation package and bonus plan
- Team building at various international locations
About Rystad Energy
Rystad Energy is a leading global independent research and market intelligence company dedicated to helping clients navigate the future of energy. By providing high-quality data and thought leadership, our international team empowers businesses, governments and organizations to make well-informed decisions.
Our extensive portfolio of products and solutions covers all aspects of global energy fundamentals, spanning every corner of the oil and gas industry, renewables, clean technologies, supply chain and power markets. Headquartered in Oslo, Norway, with an expansive global network, our data, analysis, consulting and education services provide clients a competitive edge in the market.
For more information, visitwww.rystadenergy.com.