Data Marketing Analyst - Optimalprint
Gelato, Norway
Job Description
About Optimalprint
We’re changing the way people think about printing.. We have built a global print cloud reaching more than 5 billion people and are just getting started. For our customers, Optimalprint represents a smarter way of bringing your memories into life.
Personalised print material for families and loved ones has grown very fast during the last 10 years. Today, you take about 1,000 photos with your mobile phone every year. Optimalprint helps you to enjoy and share your photos by printing them in beautiful products in an easy, affordable, and sustainable way.
Why join Optimalprint?
Gelato’s consumer brand, Optimalprint, is an e-commerce leader in personalised photo and design products for consumers across 23 markets in Europe, North America, Australia and New Zealand. We are rapidly expanding our brand through innovation - by producing products locally, we are able to deliver high quality, affordable products quickly and sustainably. Optimalprint does not own any print machines. We connect with print partners all across the world. Optimalprint has the highest customer satisfaction scores in all its markets (measured independently) and the highest-rated photo printing app in the App Store and Google Play store. We are working hard to innovate and continue to bring new products and the best user experience to the market. For our customers, Optimalprint represents a smarter and more sustainable way of bringing their memories into their daily lives.
Our culture is best described as team-oriented with highly energized and open-minded people from the best companies and schools in the world. Each team member has taken an active choice to join. With 33 nationalities represented companywide, diversity is a value we live by.
Position summary
We are looking for a talented Data amp; Marketing Analyst to lead marketing insight and analytics for Optimalprint. You will work in an international environment with smart yet humble people. In collaboration with the team, you are expected to work hard to solve some of the largest challenges for an e-commerce business that is on an accelerated growth trajectory across different product categories, digital marketing channels and geographies. Our team is highly motivated, led by experienced executives and entrepreneurs, and backed by global investors with a solid track record.
What you’ll be doing
As the Data amp; Marketing Analyst, you will work with the Optimalprint leadership, product and marketing team to identify key metrics and KPIs, and to conduct analysis to develop the insight required to effectively drive Optimalprint growth and profitability across product categories, marketing channels and geographies. You will ultimately be responsible for the quality of the data and insights provided to the team.
This is a highly visible role that requires working closely with the SVP and Finance Controller of Optimalprint, Category Managers and Marketing Managers with the following key responsibilities:
- Analyse data to guide the Category Managers and Marketing teams on ways to improve repeat purchase and grow customer lifetime value.
- Provide analyses based on customer and product segmentation, using large data sets.
- Craft and maintain reports and dashboards that track Optimalprint’s metrics and KPIs.
- Build data models that lead to better insights and understanding of the business across products and geographies.
- Assess business performance to suggest what metrics to track and what business actions to take.
- Present results and recommendations to the leadership team.
- Provide creative insights beyond the scope of supporting reactive requests.
- Work well both within your team and cross-functionally.
- Implement and maintain BI tools, such Looker, Google Analytics, etc.
Who you are
In order to find motivation in our hard-working and high-ambition culture you have to love to build and change things. Feedback is given and received in a non-hierarchical environment. You have a genuine passion for data-driven decision-making. You own the unique skill of translating complicated data into easy-to-understand language. You are ambitious, dynamic, self-directed and self-motivated. You are an excellent communicator, equally confident in talking to data scientists and business leaders. You have incredible stamina, resilience, and grit. You’re a doer, who will experiment and persevere until you achieve your goals. You feel comfortable getting your hands dirty while never losing sight of long-term ambition.
We would like to see evidence of the following in your profile:
- Excellent academic records with MA/MSc in Engineering, (Applied) Mathematics, Statistics, Computer Science, Physics, Operations Research, Econometrics, or Psychol