Search Marketing Manager (Optimalprint)
Gelato, Norway
Job Description
About Gelato
Gelato has the world’s largest platform for producing personalized items across the planet. We strive to give everyone the opportunity to build a global business and share their creativity in a smarter, faster, and greener way. Our network of printers, logistics, and payment partners in 30 countries allows online stores - from startups to enterprises - to produce and deliver products anywhere in the world within 72 hours.
We are a customer-obsessed team with the ambition to change the world by connecting technology to the printing industry and making it much more sustainable. We are looking for team members who are truly passionate about their work and who possess an entrepreneurial spirit. We have a strong culture, and everyone who joins our team must feel genuinely intrigued and motivated by our mission.
Why join Optimalprint?
Optimalprint is Gelato’s Consumer business unit and an e-commerce leader in personalized photo products for consumers across Europe, North America, and Australia. Optimalprint does not own any print machines. We connect with print partners across the world. We have been working tirelessly to enable Sustainable Printing. Today we have 12 offices around the world with people from over 25 countries.
Our culture is best described as team-oriented with highly energized and open-minded people from the best companies and schools in the world. We have team members from around the globe and everyone has taken an active choice to join.
What are we up to now?
We are about to reignite the Optimalprint brand and bring the user interface and design to the next level. Build a one-stop-shop for photo products for all families.
Position summary
The SEM Manager is responsible for implementing Optimalprint search engine marketing strategies as well as the pay-per-click (PPC) advertising strategies. You will play a pivotal role in measuring results, making recommendations, and implementing changes and enhancements in the SEM programs in place. These changes include running day-to-day, monthly, and quarterly SEM processes such as keyword optimization, A/B testing, competitor SERP analysis, and overall performance optimization. You will work together with a best-in-class team of performance marketers, external vendors, and digital marketing agencies to promote our brand and offering. You will be tasked with increasing conversions and driving the commercial performance of SEM while working closely with the Head of Customer Acquisition and the rest of the marketing team in target-setting as well as post-campaign performance evaluations.
We are currently only in the position of accepting applications from candidates that already have the right to work in the EU.
What you will be doing
- Analyze, execute and optimize SEM/PPC campaigns in AdWords.
- Develop break-through insights and translate them into concrete actionable recommendations for customer engagement and product improvement.
- Present and defend your recommendations and solutions at the highest levels of the company.
- Analyze competitor offerings within the SEM landscape and work with Product Managers to improve the purchase funnel and experience in every step of the customer journey and at every touchpoint.
- Research new and applicable online marketing and advertising technology/platforms, including artificial intelligence/machine learning to improve efficiency across campaigns.
- Be responsible for improving our relationship with millions of consumers globally.
- Be accountable for growing our customer base and improving customer advocacy.
Who you are?
In order to be successful in this role, you will need to have a start-up mentality. You are committed to excel with energy and endurance while you understand that building a company is hard but satisfying work. You have superior communication skills, high integrity and great attention to detail.
You are truly passionate about SEM and love working on and learning about it. You have incredible stamina, resilience, and grit. You’re a doer, who changes until winning. You feel comfortable getting your hands’ dirty while never losing sight of the long-term ambition, this quarter’s budget, and today’s customers.
Moreover, we would like to see evidence of the following in your profile:
- Passion for Gelato and our vision sharing creativity. Deep passion for working with SEM.
- M.Sc./M.A. degree in Economics, Statistics, Mathematics, Engineering or another data-driven or marketing field.
- 4+ years of experience in SEM, PPC in B2C e-commerce, digital marketing, including demonstrable experience leading and managing paid campaigns in AdWords.
- Experience with paid social channels (esp. Facebook and Instagram), programmatic